Podcast as a tool for gaining exposure and brand awareness

I found this article interesting.  In a time when companies are so obsessed with stats and direct links, it feels that people lose their way in what is valuable from a marketing perspective.

It’s really not a surprise that podcast advertising doesn’t lead to direct sign ups, but over time it can be a great way to build your brand.  And podcasting isn’t the only thing that applies to this.

Tim’s first thought was that we’d never sponsor podcasts again (and no wonder; it cost us almost $1.3k for each trial signup!)

But then he noticed something. While attending conferences and networking with people, many of them told him that they’d heard about Ahrefs in podcasts.

Sometimes an existing user would mention that they were happy to hear about us on their favorite show; sometimes a random person (not even in marketing) would remember us from an old podcast mention. Even if they didn’t convert at the time, they thought that Ahrefs was kind of cool—and this brand recognition stayed in the back of their mind.

That’s when it all clicked.

We were going about it all wrong—rather than being a tool for lead generation, podcast advertising is a tool for gaining exposure and brand awareness.

Source: https://ahrefs.com/blog/podcast-advertising/

The Nursery Run

My daily nursery runs have literally taken on a new meaning as I’m trying my best to force myself to run to nursery. It’s only Eloise who goes to nursery atm, but I now often take both the girls with me.  When the time is right, I will also get Codie to run alongside me.

I definitely get a lot more strange and positive looks when I run with a double buggy!

Revenue as a Health Metric

I like this from Ghost, a publication platform, who seem really ethical in the way they do things.  It’s a breath of fresh air to see ethical and non profit companies compete against other for profit and funded companies.  These kind of stories inspire me.

While the first few years were pretty frantic to get everything off the ground and make the business sustainable – about a year ago we actually stopped tracking revenue as a primary goal. It’s now a health metric, like uptime or performance. We keep an eye on it, of course, but for the most part it doesn’t drive decision making. Decision making is centred around where we think we can have an impact, what people are asking for, and what we enjoy doing.

What we’ve created is a business and a product in a structure which we can see ourselves working on indefinitely. There are no investors putting pressure on us to generate a return, pump up numbers for an IPO, or work on features which would make us more attractive for an acquisition.

Source: https://blog.ghost.org/5/

Obligation to opt out of Facebook

Here’s an article questioning whether users should feel obligated to opt out of Facebook.  It is a topic I think about a lot and it’s easy to ignore it when life is always so busy.

My trouble atm is that I’m part of many FB groups, this is probably what keeps me going back more than anything else these days.  And mostly they are Home Ed type groups.

But what I am doing, is using it much less.  I don’t post much these days.  I don’t check my timeline that often.  The same is for Twitter tbh.

One of my bigger projects is to get my Flickr account back up and running and see how I can add my photos there instead of Facebook (and Instagram).

Logging things these days

Whilst I think social media is kinda amazing, I’m also kinda ‘whatever’ about it these days.

As an introverted kinda person, and I guess as I get older and more cynical about things, I feel like blurting stuff out into the social web feels more and more like just shouting out something into a room and seeing what sticks, or who it sticks to.

I’m being a bit more intentional about what I write and have decided that I don’t really want big corporates to track me, follow me, own my data.  I’ll still use them, because with what I do, I can’t just ditch it completely.

I’m resisting posting and slowly rethinking how and what I should write.  I hate the fact that I’ve written so many tweets, that I wish I had just published on my own site.

As it stands now you can find me on any of my websites.  Yes, that’s plural.

I also, increasingly just post testing type ideas to The Club for discussion.  There’s lots of cool ideas and things we should all be talking about from a testing perspective, it feels more appropriate putting stuff out there on The Club.  (Of course, I have my own self interest in MoT there too.)

I don’t always do it, but I’m trying my best to write in those places first.  And then post them to social.  I’ve even created my own ‘timeline’ on each website. 🙂

And tbh, it’s been a slow process of figure things out. How to write, what to write.  I’m not even close to where I want to be, but I feel like I’m making progress – mostly from the aspect of writing stuff and also how to find stuff, think about stuff and organise stuff that I am interested in.

And really this is just a bit of an update from a previous post I wrote, but I’m kinda pleased that I’m at least keeping all 3 sites semi-active.  The best thing is that I feel really good about it.  Like I’m heading in the right direction, rather than just following on tweeting things out.

1, 2, 3, 4, 5. The travel version.

There comes a point, probably around the ‘3 kids’ mark, that when you go out somewhere, you find yourself counting the number of kids, constantly.

This is what I felt last week. We went to a conference for the first time as a family. A short trip to Dublin, then Sligo where we stayed in a castle.
The castle we stayed at is pictured below 🙂

Of course we say a short trip. But 1 hour drive to airport. All the airport fuss (omg, with 5 kids)!. Plane flight. Stay in hotel for a night. Meet up with conference crew. 3 hour trip to west of Ireland to Sligo (where the castle was). Then the same on the way back, but all in one day. Not such a short trip after all!

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Where we slept last night

A post shared by Rosie Sherry (@rosiesherry) on

The castle was basically booked for the conference attendees, around 60 of us. It was nice.

But I guess, as a family, it was an experiment as to how well we would travel. And really the biggest challenge was Piper. One year old, fidget, with no compassion for her parents! The rest were pretty easy to please.

But what I did find was that I was constantly counting ‘1, 2, 3, 4, 5.’ This was me counting all the kids, constantly. Making sure each one was with us at all stages.

That counting, plus a fidgety 1 year old is knackering travel! 🙂

We will be travelling again in the future, just not too keen when Piper is such an annoying fidget! (No offense to future and older Piper!)

A World of Optimisation

The digital world is somewhat obsessed with optimising everything. To the extent, I feel, that people forget about the people that they are trying to optimise things for, aiming for perfection when really, good enough is just fine.

There is a lot we can see and understand whether it is working or not – we don’t have to spend on time/money/resources/people and get it all perfect.  It is better to just do, make do, continue making.  Track what you can. Understand what is within your reach.  And most importantly, connect with your customers, your friends, your family.

With a few clicks of your keyboard, you can find hundreds of opinions hashing out the best ways to live and be and do. Travel, spend money, invest, be productive, structure your day, listen to music, brine a turkey—there’s a right and a wrong way for everything, and god forbid you use the wrong credit card or incorrectly word an email given the breadth of resources at your disposal. With so much information out there on how to optimize, well, everything, there’s just no excuse to do something in a way an expert deems substandard. What if you take a route not recommended by Google Maps and end up at your destination four minutes later than you would have if you followed the AI’s instructions? Quelle horreur.

And we’re certainly guilty of it—after all, what is life hacking if not trying to figure out the best tips and tricks to get you through your day? But while much of this advice can be instructive—you really should learn more about investing for retirement and how to schedule an email, for example—some of it is unnecessary.

Source: Life Hacker – https://twocents.lifehacker.com/not-everything-needs-to-be-optimized-1830411135

Much Like Most Things, The Grass Is Always Greener

Often things or entities are created and it feels like such a dream world to be in.  The truth is most people don’t see the reality of what things take.

Here’s an interesting story about such thing.  Remember, look into other people’s lives and remind yourself that the grass is always greener.  Just ‘doing things in your back yard’ could be a wonderful stress free thing to do.

So You Want to Open a Small Press Bookstore/Artist-Run Space? A Cautionary Tale

Complex Symmetry From a 4 Year Old

I re-discovered some photos I took of my now 7 year old, who when he was 4 had this habit of creating near perfect and very complex symmetrical models with things like Duplo and Hama Beads.

It’s interesting to reflect on it now.  I would often speak to him about the symmetrical things he created, I would explain how it was symmetrical and how there is a line of symmetry.

A quick search Google shows that symmetry starts to get covered in Year 1 & 2 (around age 5-7), but even this is very basic, in terms of symmetry of simple shapes.

It’s little things like this that make me feel much more confident about not following schools.

Check out his designs below 🙂