Kindess and love as a strategy.

Sometimes I’ve wondered whether it was a fluke that I grew Ministry of Testing with ‘kindness’.

Whether I was just being a hippy. And maybe I should have focused more on ‘important stuff’ to grow a business.

But I realize now, that being kind is the best strategy for human, community and business growth.

I’m more confident than ever pushing forward with it as a philosophy, mindset and strategy.

We need more kindness. More love. More giving. More ethics. More humanity. More of doing the right thing.

Business is not an excuse to hind behind poor practices. We have no excuses to make bad decisions.

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