I always knew this.  Medium can be great for writing and sharing stories.  It’s so easy to get started, but if you are serious about long term building your blog/brand/business then probably best to host your own blog, on WordPress for example.

Based on our survey, out of 100 respondents no one mentioned our blog as the source how they discovered Standuply and UTM tracking confirmed that.

Something was wrong. Later we discovered the reason — Medium.

As a company, you can’t create a story with unique visual identity on Medium. Also, there are fewer ways to convert readers into subscribers (like Sumo.com that we’re using for WordPress). - Source: Standuply