I got an email marketing message the other day.  It was from a kids ‘educational’ games website that my boys are signed up to.  We’ve been signed up for a few months and I think this is probably the first marketing email we’ve had from them.

It started out saying:

“Dear xxxxxxx”

Where ‘xxxxxxx’ was my password for the website.

I couldn’t quite believe it.

What makes it worse, is that the email reminded me of my username and password.  Another big fail.

And all of this through an email marketing service provider (MailChimp) who also probably has access to the full list of usernames and passwords too.

Totally not cool.  That’s enough for me not to renew the annual fee.