How often do you go to a website or read about an organisation that makes claims like:

  • we are the first
  • we are the largest
  • the most popular
  • the fastest growing

Don’t let these types of words fool you.  It doesn’t mean they are any good.  And actually in many cases they can mean a bad thing.

  • Is launching something first the best? What if what you launched is a pile of &*(£*? or what if you launched it first many years ago and it is now so out of date that nobody can bear looking at it?
  • Why is being the largest best?
  • Most popular? According to whom?
  • Growing pains can happen from growing to fast…