Funny time of year it is. Christmas and New Year.

A sudden flurry of best wishes for Christmas and the New Year arrives in my inbox. Even on Christmas day, which I personally found a bit invasive.

The funny thing is that people can reach out at any time. But they can’t find a reason to, or perhaps not bothered, they’re too busy.

It doesn’t take long to say hello. Or comment on a blog post. Or Like/Recommend/Favourite something they write…ie make a bit of an effort to build a relationship.

Yet it is ok to send out an email to hundreds at this time of year. To everyone they have an email for. Unpersonalised, ahem, spam. Sure, I know they mean well, but it seems pointless…

…especially when the receiver of this ‘best wishes’ email can’t even remember who you are.