Tag: marketing

Powerhouses controlling all the links

An interesting read from Rand Fishkin: In the last five years, there has not been a single major website or dominant web property that has embraced, rewarded, or significantly grown their outlinking. We’ve reached an era of a less-connected web, a web focused on retaining users rather than sharing content. The blogosphere still holds on,

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The 3 Kings – Content, Design, Marketing

There’s a common saying on the web that ‘content is king’.  Without good content your website will *suck*. I think this was more true in the *olden days*.  You know, as little as 3 years ago – when the social web wasn’t as mainstream as it is now. It is still partially true, but it

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Content is king?

The problem with saying ‘content is king‘ is that everyone focuses on writing content. When infact we should be saying ‘clients are king‘ (that could be clients, readers, consumers, etc). We will then be writing about the right things targeted at the right audience, rather than churning out content that doesn’t work. That’s my thought

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