I found this article interesting. In a time when companies are so obsessed with stats and direct links, it feels that people lose their way in what is valuable from a marketing perspective. It’s really not a surprise that podcast advertising doesn’t lead to direct sign ups, but over time it can be a great
An interesting read from Rand Fishkin: In the last five years, there has not been a single major website or dominant web property that has embraced, rewarded, or significantly grown their outlinking. We’ve reached an era of a less-connected web, a web focused on retaining users rather than sharing content. The blogosphere still holds on,
I’ve created this based on my experience of community building within the Software Testing Club. It’s mostly true, though somewhat (not very) exaggerated. I should also add that not all marketeers are like this 🙂
There’s a common saying on the web that ‘content is king’. Without good content your website will *suck*. I think this was more true in the *olden days*. You know, as little as 3 years ago – when the social web wasn’t as mainstream as it is now. It is still partially true, but it
In case you haven’t spotted – Seth Godin has a new ebook out called What Matters Now. That’s all.
The problem with saying ‘content is king‘ is that everyone focuses on writing content. When infact we should be saying ‘clients are king‘ (that could be clients, readers, consumers, etc). We will then be writing about the right things targeted at the right audience, rather than churning out content that doesn’t work. That’s my thought