Tag: Community

Conference Observations

During my limited time of running conferences I’ve come across some observations that I thought I would share.  This is from experience of organising TestBash. People Advised Me Against It Before starting TestBash I spoke to several people about the idea.  Many of them told me to be very careful. That conferences are very hard

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You don’t launch a popular _______

You don’t launch a popular blog, you build one. – Seth Godin This resonates with me. Because it applies to most things in life. You don’t launch a popular community, you build one. You don’t launch a successful career, you build one. You don’t launch a successful startup, you build one. You get the picture.

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When Free Is Not Always The Best

I’ve had many thoughts and dilemas about how to approach building a community as a sustainable business. People want things for free, no doubt about it. But there’s also the trend of people paying for things because they like it.  They could quite easily get away with not paying, but many people are opting in

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Communities as a Business – A Checklist of Revenue Models

I’ve done my fair share of community building over the past few years and over that time I’ve researched and practiced specific business/revenue models. Some with more success than others! 🙂 I thought it would be handy producing a quick reference list of potential revenue streams to explore.  FWIW, I’ve not used every method listed

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What makes a community?

If you go to seek advice from the ‘experts’ about building a community, they will probably reel off a list of buzzwords and necessities. Oh, you must have a ________. Fill in the blank space with social network / blog / Twitter / ecommerce / marketing plan / advertising / PR / business plan /

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39 people are talking about this

An interesting added feature came live for me and The Software Testing Club Facebook page today. It’s a simple added stat that shows the number of *interactions* that have happened on the page.  Interactions include things like *likes*, comments, photos posted, etc. The metric is worth keeping an eye on and it gives myself and

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