Tag: business

Content is king?

The problem with saying ‘content is king‘ is that everyone focuses on writing content. When infact we should be saying ‘clients are king‘ (that could be clients, readers, consumers, etc). We will then be writing about the right things targeted at the right audience, rather than churning out content that doesn’t work. That’s my thought

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A note to myself: words not to use

I do a fair bit of writing on the web. I’ve now got three blogs (software testing, girl geek and the one you are now reading). I’ve also got my software testing business website. Each blog has a different focus, which is important. Most of my software testing readers, for example, would not be interested

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