Marketing

Traction Channels are places where your marketing happens:

  1. Viral Marketing
  2. Public Relations
  3. Unconventional PR
  4. Search Engine Marketing
  5. SEO
  6. Social Ads and Displays
  7. Offline Ads
  8. Content Marketing
  9. Email Marketing
  10. Engineering as Marketing
  11. Target Market Blogs
  12. Business Development
  13. Sales
  14. Affiliate Marketing
  15. Existing Platforms
  16. Trade shows
  17. Offline events
  18. Speaking Engagements
  19. Community Building

Marketing Metrics:

  • One Metric That Matters
  • AAARR

Optimization:

  • Decide on what to test
  • Create a hypothesis
  • Test your hypothesis
  • Review test results

Sales: