I’m not really keen on the term growth hacking, or as some call it growth marketing or performance marketing. But it is what it is, I suppose.
Really, they are more like practical growth tests. Or growth ideas.
You have this project, or business. And you want to grow it. How do you grow it? You need ideas and you need to test them out to see what works. It’s a pretty simple idea tbh! 🙂
This is an area that I will continually update with ideas on how to grow.
Engage with your visitors or customers with things like:
People love feedback and data and tools like the above, but I feel these days they are so over used and people are tired of question after question, pop up after pop up.
Just because we can automate things, doesn’t mean we should. Often I find that doing things manual brings in much better quality insights.
Ask for the share
Simple, but probably over used these days. How can you ask your people to share things for you?
How can you focus in on a specific pain, need, challenge and communicate that effectively with a landing page? Use different offers, target different customer segment, highlight unique selling points.
Paid ads should be sent to specific landing pages.
Use ads to test content ideas
Ad formats have the key ingredients for a landing page:
- Body copy
Using paid ads can save you time and money. Done without thought can also waste lots of money.
Depending on the platform you use, target your users as much as possible.
Track your links
Use bit.ly or create your own via UTM source and Google Analytics.
Remove links that distract
On landing and conversion pages, remove links that distract. E.g. main navigation / header links.
Encourage emails sign ups, easily, anywhere
Upscribe seems like a nice and easy tool to embed a sign up to an email newsletter link anywhere. I think this is particularily great for those platforms where you don’t have much flexibility with layout (e.g. Medium).
Accepting Recurring Payments
Find tools to easily accept online payments.
Host an online competition
Online competitions can be great for getting others to share, but it’s important that any online competition is relevant. It’s all too easy for randoms to participate in a competition when they have no interest in your offering. They just want the prize and nothing else.
There are tools that can help. But as always, you don’t always need a tool. Sometimes it is just nicer and better to do it manually.
Invite Influencers to Beta Test
I’m only including this because I hate the idea so much.