A World of Optimisation

The digital world is somewhat obsessed with optimising everything. To the extent, I feel, that people forget about the people that they are trying to optimise things for, aiming for perfection when really, good enough is just fine.

There is a lot we can see and understand whether it is working or not – we don’t have to spend on time/money/resources/people and get it all perfect.  It is better to just do, make do, continue making.  Track what you can. Understand what is within your reach.  And most importantly, connect with your customers, your friends, your family.

With a few clicks of your keyboard, you can find hundreds of opinions hashing out the best ways to live and be and do. Travel, spend money, invest, be productive, structure your day, listen to music, brine a turkey—there’s a right and a wrong way for everything, and god forbid you use the wrong credit card or incorrectly word an email given the breadth of resources at your disposal. With so much information out there on how to optimize, well, everything, there’s just no excuse to do something in a way an expert deems substandard. What if you take a route not recommended by Google Maps and end up at your destination four minutes later than you would have if you followed the AI’s instructions? Quelle horreur.

And we’re certainly guilty of it—after all, what is life hacking if not trying to figure out the best tips and tricks to get you through your day? But while much of this advice can be instructive—you really should learn more about investing for retirement and how to schedule an email, for example—some of it is unnecessary.

Source: Life Hacker – https://twocents.lifehacker.com/not-everything-needs-to-be-optimized-1830411135

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