I love reading stories of companies that don’t sell out and try to find their own creative way. It also makes me feel better about Ministry of Testing being a Wistia customer. 🙂 This shares how Wistia decided to take on debt instead of selling out.
There were a few things within it that reminds me of MoT, particularly about reminding themselves that business can be fun and creative but that it is all too easy to lose that when the wrong things are focused on.
It was nerve-racking to operate on gut instincts, but when it worked it felt amazing. Source: https://wistia.com/learn/culture/taking-on-debt-to-grow-our-own-way