It will be interesting, especially as a Highrise customer, to see what comes of Highrise going back under the banner of Basecamp. Whilst I haven’t dug up their announcement from ‘selling’ Highrise, this announcement definitely feels different. I don’t hold judgement in anyway, more an observation that we are all experimenting in the world of business and all too often it doesn’t go according to plan.
It is so hard to make all the things balance in business. I just hope no one has been hurt too much.