There’s No Business Like Slow Business

Society is obsessed with ‘Quick’

We want a quick fix diet.

A quick route to being fit and healthy.

Fast (but good) food.

A well paying job, now.

With big rewards in the near future.

That big house, now.

An overnight business success.

How many ads and books do you see trying to sell you a quick solution?

But what about the process?

Why are we forgetting the value of the process? It’s the journey that matters, yet we often seem to focus on getting to the end as quickly as possible – thinking that the end is success and the success at the end is what will make us happy.

We glorify success. Everywhere. Ads. Movies. Magazines. Articles. Society pushes us to strive for success, trying to make us believe it is the holy grail. That we are lesser people if we do not make it.

The process of trying to create or be involved in something important is what makes me happy, what about you?

The value of slow business

I think about the business I run a lot. It would be unwise not to! It’s been a slow journey. 7 years in the making, yet only the past 3 years has seen ‘good’ growth. And even this ‘good’ growth is my own measurement, not someone else’s opinion.

I don’t have a proper office. I don’t have ‘permanent employees’. My forecast is not to make millions. I have no debts either. Nor do I ever spend more than I have.

The business I run could not happen overnight. It takes years to build a community and even more years and trials and errors to figure out how to turn it into a profitable business.

For me it’s not all about the profits, it’s also about enjoying and believing in what I do whilst maintaining a healthy work life balance. It takes time and consistent ongoing effort to figure this stuff out. Most people don’t stick with it, you’re many steps ahead if you can. And even more steps ahead if you are able to adapt at any given point.

It’s slow business, but the best bit is that it is sustainable business. My growth chart is a steady upwards curve, it’s not rapid, it’s steady. Steady is good! I can build confidently upon steady and predictable business. I fail. I succeed. I fail. I succeed. I do this all in small amounts. Small failures and successes are easy to cope with. Big failures can be overwhelming, stressful and complete ‘doomdom’!

I focus on the work that I want to do. I don’t let others put me under unnecessary commitments or pressures. I am clear in my mind and goals of where my business is heading. Lots of little steps makes it slow. However, it so clearly feels so right. I have the time to observe the work that I’m doing. Not only to ensure that it is viable as a business, but also to ensure that this is something that I personally feel happy doing.

Fast Business

The flipside is fast business – which often bring in lots of pressure. Fast and often wrong decisions. Hiring employees. Office space. Investors. Loans. Stress. Big failure.

These are all attempts at getting to the goal faster, often too fast. People will say that fast business means more and better rewards. This speak is normally in reference to money and status. The reality is that striving for these so called rewards brings many additional problems to our world.

Fast or slow? You decided.

I vote for slow, conscious, happy business.