New York Times – subscriptions exceed advertising revenue

There are many companies trying to charge for subscriptions. It is early days yet for most of them which means positive results are hard to find.

It’s interesting to see that apparently The New York Times subscription revenue has exceeded advertising revenue.  This is very much what I am trying to do with The Testing Planet.

At the company’s big three papers — the TimesInternational Herald Tribune, and Boston Globe — print and digital ad dollars dipped 6.6 percent to $220 million, while circulation revenue was up 8.3 percent to $233 million. The historical rebalancing, which occurred at the News Media Group for the first time in Q1, may indicate a sea change in an industry that has long relied on advertising to stay afloat. “They’re probably the first major paper that has crossed that line,” media analyst Ken Doctor of Newsonomics told Daily Intel. “It is an interesting moment.”