Communities as a Business – A Checklist of Revenue Models

I’ve done my fair share of community building over the past few years and over that time I’ve researched and practiced specific business/revenue models. Some with more success than others! 🙂

I thought it would be handy producing a quick reference list of potential revenue streams to explore.  FWIW, I’ve not used every method listed here!  It is in MindMap (below) and list format (further below)

Community as a Business Revenue Models

Community as a Business – Revenue Models

Social Media Marketing

Promotion via ‘out posts’ – where you participate online with the intention of bringing people back to your community.

  • Facebook
  • Twitter
  • Google+
  • LinkedIn

Products / Ecommerce

Branded Merchandise

  • Create and manage your own
  • OnDemand merchandise Eg – CafePress

What can you sell?

  • Physical goods
  • Digital goods
  • Online products / services / SaaS
  • Events – Training, Meetups, Conferences
  • Your Time: Coaching & Consulting

Premium Membership

What can you offer that people will pay for on a monthly or yearly basis?

  • VIP access
  • Premium Content
  • Discounts
  • Etc

Listings

People are always looking for  ways to promote themselves or their products or find work:

  • Job Boards
  • Directory Listings
  • Classified Ads

Advertising

Types of advertising:

  • Sponsored Brands
  • Display Advertising
  • Types
  • CPA (Cost Per Action)
  • Affiliates
  • CPC
  • Sponsorship
  • CPM
  • Email Marketing/Advertising
  • Affiliate Programs
  • InText Links – advertising
  • InText Links – affiliates
  • Sponsored Content

Advertising Selling Factors

  • Audience
  • Ad Types
  • Quantity of Ads
  • Location of Ads
  • Size of Ad
  • Interactive ads
  • Targeted ads
  • Subject Matter

Selling Advertising:

Research the competition:

  • Marketplaces
  • BuySellAds.com
  • BuyAds.com
  • AdEngage
  • Adsense

Put your ads sales hat on:

  • Make it easy for buyer
  • Create a MediaKit / Media Page
  • Easy to get in contact
How to sell:
  • Market places
  • Adsense
  • Direct / DIY / Manage your own relationships
  • Online Ad Managers e.g. OIO Publisher