A note to myself: words not to use

I do a fair bit of writing on the web. I’ve now got three blogs (software testing, girl geek and the one you are now reading). I’ve also got my software testing business website. Each blog has a different focus, which is important. Most of my software testing readers, for example, would not be interested in my girl geek antics.

When we were first putting my DrivenQA website together we hired someone in to do it. A professional copywriter, we thought, would do the job. It’s not that they did a bad job, but upon reflection the knowledge and passion of what they were writing about just wasn’t there.

I initially didn’t have the confidence to write the content myself, but that has all changed. It started out with my first blog (on software testing), and grew from there. Now I can’t stop myself from writing. I don’t think I’m the best writer out there, but I never wanted or aimed to be – so I’m not disappointed in any way.

Writing for the web is different. It’s fun. You get feedback. Make new friends and create new opportunities.

In my recent self education of writing, marketing and SEO, I have come across a Gobbledygook Manifesto which gives you meaningless words to avoid using because the add no value to content and do not tell the user how it will solve their problems:

  • next generation
  • flexible
  • robust
  • world class
  • scalable
  • easy to use
  • cutting edge
  • well positioned
  • mission critical
  • market leading
  • industry standard
  • turnkey
  • groundbreaking
  • best of breed
  • enterprise wide
  • interoperable
  • extensible
  • breakthrough

I’m guilty of using some of them 🙂 this blog post is now my list to refer to everytime I write something new.